What checks do you perform before considering a link exchange?

[urbanlegend]

If Google is watching make page rank available again to the public.

[trafficseller]

Semrush is where I start

[TheButcher]

Semrush is where I start

Most webbies do not have semrush for one simple reason, price.

[24alex]

why does SemRush charge so much, if they lowered the cost thousands of more users would register and they would make more money in the end.

[CTE]

All good tips here

[jag]

In the old times it was all by referral and people I knew, today traffic and link trading has become less important than working on the seo aspect of the sites

[Webby]

If it is with a person I trade with already then not much.

[blingman]

If he site is near my DA and traffic range otherwise why bother

[pornmafia]

If he site is near my DA and traffic range otherwise why bother

Good way to judge a potential new trade

[Abby]

The replies have given me good ideas - thanks

[Toons-man]

Get semrush all will be well

[razor]

Get semrush all will be well

If we could all afford it then yes it is the way to go.

[BrentG]

Why is it so much for semrush?

[Slim]

Herd a ton of good reviews for SEMRush but too much for me at this moment in time.

[shoopa]

Herd a ton of good reviews for SEMRush but too much for me at this moment in time.

Most webmasters feel the same way about it.