CPC vs CPM

[bill]

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from another forum:



CPC is not a hassle with optimization???
who teached you that?

CPC needs even more optimization because a CPC buyer is doing real advertising and a CPM buyer tries to get as much as possible clicks out of 1000 impressions to have a bigger chance to find a buyer in this mass.

try such a banner on CPC and you will only lose money.

CPM was easier as long as you can buy CPM for peanuts and get a lot of clicks. so in fact nothing else as to redirect a lot of users and one will buy.

but since the new chrome rules things have changed a lot.
sites what are using this blinkblink and fake stuff will get blocked sooner or later and an impression what can not be seen can not be clicked.

what happens if the CTR goes down from 3% to 0,5% is just a simple math it will either kill the CPM (and with it the publisher) or it kills the advertiser.
successful advertising does not start with CPC or CPM - it starts with HOW GOOD everyone in this game understands that this biz lives from the result at the end. and this result should make a winner out of everybody who is involved.

[TheButcher]

As you will know Bill, back in the old days we all sold hits not sales, those were the good old days.

[Wm2man]

can you explain what cpm cpc and ctr are?

[Dallastim]

In the past we used to sell popunders, that was good times.

[bucksm]

In the past we used to sell popunders, that was good times.

Too many browsers block them now, that is in the past and dying away.

[GRXlinks]

Buying hits is no where as productive in my case as getting Google traffic.

[razor]

Buying hits is no where as productive in my case as getting Google traffic.

On top of that it comes for free!!