Meta will give EU users choice to see less personalized ads and share less personal dat sharing

[TheButcher]

I actually think this is a good outcome and support what the EU law on privacy does.

"Meta is set to offer European Facebook and Instagram users an option for reduced data sharing for less personalized ads, beginning January 2026, marking a satisfactory resolution to a months-long DMA battle with the European Commission.

Under the new EU model, users can choose between full data sharing for highly personalized ads and reduced data sharing for more generic ads.

The update would replace the previous ‘consent or pay’ model that forced users to either accept data tracking and personalized ads, or to pay for ad-free access."


Further down in that article.


"This news comes around half a year after Meta was hit with a €200 million fine (in April 2025) relating to this matter. The amount related to affected users between March 2024 (when the DMA obligations became legally binding) and November 2024 (when the updated ads model was introduced to allow less data sharing)."



https://www.techradar.com/pro/meta-prom ... gdpr-fines

[Affman]

Will Meta have this same policy here?

[jag]

More privacy rights and enforcement is always a good thing hon

[webcamhostess]

More choice for users.

[pornmafia]

I actually think this is a good outcome and support what the EU law on privacy does.

"Meta is set to offer European Facebook and Instagram users an option for reduced data sharing for less personalized ads, beginning January 2026, marking a satisfactory resolution to a months-long DMA battle with the European Commission.

Under the new EU model, users can choose between full data sharing for highly personalized ads and reduced data sharing for more generic ads.

The update would replace the previous ‘consent or pay’ model that forced users to either accept data tracking and personalized ads, or to pay for ad-free access."


Further down in that article.


"This news comes around half a year after Meta was hit with a €200 million fine (in April 2025) relating to this matter. The amount related to affected users between March 2024 (when the DMA obligations became legally binding) and November 2024 (when the updated ads model was introduced to allow less data sharing)."



https://www.techradar.com/pro/meta-prom ... gdpr-fines

Good decision giving users more options.