Bud Light ad featuring TikTok personality Dylan Mulvaney

[ispdn]

Bud Light ad featuring TikTok personality Dylan Mulvaney is sure getting a lot of free exposure from people who love it and or hate it.




But sales have supposedly gone down not up.


"Distributors of Anheuser-Busch, the country’s largest beer producer, which encompasses Budweiser, Michelob and Bud Light, have been “spooked” by their dwindling sales over the Easter weekend, according to trade publication Beer Business Daily.

The drop in sales was reported in midwestern and southern America, most particularly in rural areas."


https://www.yahoo.com/news/bud-light-an ... 16521.html

[TheButcher]

I have never heard of Dylan Mulvaney nor the VP of Bud Light Ms Alissa Heinerscheid, but where she went wrong is missing the point. Not sure what percentage of the US population identifies as transgender but I have read one time it was around 5%. So she went for the 5% instead of the majority of adults who drink beer in America. When I think of Budweiser beer I think of baseball, football, picnics, tailgate at outdoor concerts, construction sites, the construction guy after a hard days work sitting back in front of the tv having a cold one, basically your average guy who drinks after work, at the family barbecue.

I'm all for diversity, inclusion and welcoming everyone but putting a transgender individual was not the smartest marketing idea. Yes I know and have said this many times, any advertising that gets people to talk about it is good advertising, but this one seems to be backfiring in many ways.

If I was at Anheuser-Busch first thing I would have done is not approved the ad, second thing is fire Alissa Heinerscheid asap. She has not done the beer nor the company any thing to increase sales from what I have read. The only winner and good for her is Dylan Mulvaney. More people have heard of her which is what any influencer dreams of.

[Russ]

What will they do for the next ad campaign?

[TheButcher]

Great marketing campaign and plan, according to this Dailymail.co.uk article Anheuser- Busch has lost $3 billion


https://www.dailymail.co.uk/news/articl ... -loss.html

[Toons-man]

Dylan Mulvaney hit the big time thanks to Budweiser.

[antisocial]

Do a special drop the price of a case of Bud Light for a few weeks and all will be forgotten and sales will jump back up. What do beer drinkers want, low costs.

[badkitty]

The buying public tells you what they think, Budweiser must have got the message by now.

[greatpornlinks]

More fallout from this ad campaign for Budweiser


"Budweiser Clydesdale Events Canceled as Bud Light Boycott Grows"

https://www.yahoo.com/news/budweiser-cl ... 54529.html

[porntraveller]

Anheuser-Busch CEO has commented on the Bud Light situation.

https://nypost.com/2023/04/14/anheuser- ... -backlash/

[DeSexGuide]

Anheuser-Busch CEO has commented on the Bud Light situation.

https://nypost.com/2023/04/14/anheuser- ... -backlash/

Too little too late so much value in the stock has been depleted.

[GRXlinks]

Bud Light ad featuring TikTok personality Dylan Mulvaney is sure getting a lot of free exposure from people who love it and or hate it.

If I was in their place I would pray this all went away real fast

[Austin]

Total cluster fuck what else to say about this wholesituation

[vblogger]

Check their new ad



https://www.foxnews.com/media/budweiser ... ottle-guys

[blingman]

They fucked it up trying to appeal to a few hundred thousand trans people who may drink Bud Light and lost millions in sales.

[Edgar777]

Other beer companies must be seeing an increase in their sales lmao