Hugh Hefner's son Cooper wants to buy Playboy for $100 million

[TheButcher]

https://www.dailymail.co.uk/tvshowbiz/a ... rises.html


"Hugh Hefner's son Cooper Hefner is seeking to acquire Playboy Enterprises for $100 million.

On Monday, the 33-year-old announced he made a $100M offer to acquire Playboy Enterprises. He stated he made the offer on behalf of his private equity firm.

In a statement announcing the bid, Cooper, whose late father founded the iconic publication, described the brand's sentimental value as he described his vision of 'reimagining' Playboy's future while remaining 'true to its heritage.' "


My 2 cents take it back to what it was, beautiful women, celebrities and high profile interviews. Forget all the woke crap out there and make your father proud.

[shoopa]

he's the son of Hefner what is his vision for the franchise going forward.

[jag]

The old magazines form the 70's and 80's will be worth some money

[urbanlegend]

Didn’t Mindgeek run thee er it program for a while?

[ezdoesitz]

The website looks fine how well does the affiliate program do for you who use it

[Webby]

If he has a good idea how to bring Playboy back from where it is headed now I hope it succeeds I want to see more semi-nude women shoots not men

[Matty2]

Some brands will always exist,Playboy a name that can not die, it is an icon.

[24alex]

Some brands will always exist,Playboy a name that can not die, it is an icon.

Is the Heff proud of the current site or turning in his grave?

[TheButcher]

Some brands will always exist,Playboy a name that can not die, it is an icon.

Is the Heff proud of the current site or turning in his grave?

I think the whole go non-nude and appeal to all spectrum of society failed and Playboy management got some of the message. Playboy for me was a softcore elegant females in semi nude poses and good articles. It was not a catch all magazine, well website now for all life styles.

You wanted more hardcore there was Hustler, you wanted to see men there was Playgirl.

[CDSally]

Is Playboyaffiliates still doing well?

[tacnet]

Playboy was certainly king back in the days of magazines but are they really so big these days ??? So much competition out there, I'd be surprised if their profits aren't dropping rapidly. I guess that's why he's offering only $100 million which is probably the value of the name and logo but not a lot else

Just my opinion

[CanadianChick]

Playboy was certainly king back in the days of magazines but are they really so big these days ??? So much competition out there, I'd be surprised if their profits aren't dropping rapidly. I guess that's why he's offering only $100 million which is probably the value of the name and logo but not a lot else

Just my opinion

Didn't Mindgeek at some point run their online site and tv or am I mistaken.

[tacnet]

Playboy was certainly king back in the days of magazines but are they really so big these days ??? So much competition out there, I'd be surprised if their profits aren't dropping rapidly. I guess that's why he's offering only $100 million which is probably the value of the name and logo but not a lot else

Just my opinion

Didn't Mindgeek at some point run their online site and tv or am I mistaken.

Yep back in 2011 they struck a deal https://www.prnewswire.com/news-release ... 32238.html

Not sure if they still run it today though. From what I can see, the value of playboy is in the name and the logo. I doubt the actual business is doing much these days

[gspotman]

I wish him all the luck if he can make Playboy great again all the more power to him.

[monsta]

I wish I had $100 million