Bud Light ad featuring TikTok personality Dylan Mulvaney

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LuKenGas
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#31

Post by LuKenGas » May 9th, 2023, 1:36 pm

One wrong move and a huge company is suffering, what were they thinking.




DeSexGuide
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#32

Post by DeSexGuide » May 25th, 2023, 9:12 am

The fall out carries on.....

"Go woke means go broke" should sound alarm bells for other companies looking to alienate their buyer base with woke ideas.

https://nypost.com/2023/05/23/bud-light ... -disaster/

"Bud Light is offering generous rebates for Memorial Day that in some cases amount to free beer as Anheuser-Busch continues its scramble to recover from the Dylan Mulvaney controversy.

Now through May 31, Bud Light is advertising a “summer rebate” to “make your Memorial Day weekend easier to enjoy” where customers who purchase a 15-pack or larger of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 will receive a $15 rebate."




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#33

Post by pornmafia » May 26th, 2023, 5:23 am

I hear there is some Harley Davidson ad campaign coming too




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shoopa
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#34

Post by shoopa » May 27th, 2023, 7:52 am

Next time they will think twice before adventuring on some dumb marketing way




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#35

Post by razor » May 28th, 2023, 10:30 am

They might as well give away the beer at this point before it goos past the sell by date




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#36

Post by cimage » May 29th, 2023, 7:49 am

Lmao what a cluster fuck they pulled.


"Bud Light sales fell for the sixth consecutive week even as retailers slashed prices — with one store charging $3.49 for a 24-pack — to get rid of the unwanted beer as the nationwide boycott over its partnership with Dylan Mulvaney continued. "


https://nypost.com/2023/05/27/bud-light ... y-boycott/
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#37

Post by Angie » May 31st, 2023, 9:47 am

https://www.foxbusiness.com/politics/bu ... influencer


Nearly 30% drop in sales is not good news for any business.

"Bud Light sales are down nearly 30% compared to last year after a boycott in response to its partnership with a transgender influencer, according to a report.

The sales volume of Bud Light dropped 29.5% in the week ending May 20 as compared to the same period last year, according to data provided to Newsweek by Bump Williams Consulting and Nielsen IQ. This data showed the sales revenue drop 25.7% in the same period."




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#38

Post by TheButcher » June 1st, 2023, 12:06 pm

I guess they did not get the message :roll: :idea: :!:

"Bud Light Announces New Initiative With LGBTQ+ Business Owners Despite Boycott, Loss of Sales"


https://www.thestreet.com/retailers/bud ... _ven=YAHOO

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#39

Post by jag » June 2nd, 2023, 6:30 am

TheButcher wrote: ↑
June 1st, 2023, 12:06 pm
I guess they did not get the message :roll: :idea: :!:

"Bud Light Announces New Initiative With LGBTQ+ Business Owners Despite Boycott, Loss of Sales"


https://www.thestreet.com/retailers/bud ... _ven=YAHOO


They must feel the heat from their LGBTQ+ business owners so trying to make things right at that side of the business
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#40

Post by fappmaster » June 3rd, 2023, 12:22 am

Jag wrote: ↑
June 2nd, 2023, 6:30 am
TheButcher wrote: ↑
June 1st, 2023, 12:06 pm
I guess they did not get the message :roll: :idea: :!:

"Bud Light Announces New Initiative With LGBTQ+ Business Owners Despite Boycott, Loss of Sales"


https://www.thestreet.com/retailers/bud ... _ven=YAHOO


They must feel the heat from their LGBTQ+ business owners so trying to make things right at that side of the business


If you are losing your non-lgbtq+ base then try keep the lgbtq+ ones happy I suppose




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#41

Post by BrasSmonkey » June 3rd, 2023, 7:12 am

LuKenGas wrote: ↑
May 9th, 2023, 1:36 pm
One wrong move and a huge company is suffering, what were they thinking.
they try to soapbox everything! instead of just living they want you to say you approve.
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#42

Post by Kosta » June 4th, 2023, 11:05 am

When you have fucked it all up just double down do not admit your mistake and hope people think they are wrong and fall for your line




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#43

Post by calista » June 18th, 2023, 3:21 am

Is this drama over,are Budweiser sales coming back to where they were before all this scandal.




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#44

Post by Big MOE » June 19th, 2023, 5:45 am

calista wrote: ↑
June 18th, 2023, 3:21 am
Is this drama over,are Budweiser sales coming back to where they were before all this scandal.
Not from what I have seen posted online
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#45

Post by TheButcher » June 20th, 2023, 8:01 am

According to this CNN article Bud Light is not the top selling beer in America this past May that title goes to the Mexican beer Modelo Especial.


https://www.cnn.com/2023/06/14/business ... index.html

Bud Light ad featuring TikTok personality Dylan Mulvaney

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