who likes $47 commissions ?

[bill]

Happy Friday and hope you're looking forward to the weekend...

Got a thoughtful email today...

Depending on where you live, if you can catch a nighttime sky on a clear night, you’ll see the stars decorating the sky like diamonds.

They’re all incredible to look at.

We try to find the constellations we know.

Little Dipper.
Big Dipper.

Etc…

Yet, there is a BIG DIFFERENCE from one star to another.

A star is not JUST a star, right?

For example:

A small star that we might notice in the sky, is much different than say, THE SUN.

The sun is much larger.

And as a result, it’s MUCH MORE POWERFUL.

Uhm… size doesn’t “always” matter, but in many cases it does.

It matters with the sun, AND, it definitely matters in your online business too.

Small profits are like small stars.

They’re nice to look at, but they aren’t too beneficial to you really.

Getting a bunch of $7.00-$47.00 commissions and so on isn’t changing anybodies life.

And likely, it’s not making you one red cent, because acquiring a customer isn’t cheap these days.

You want to be able to play big.

Both in what you can afford to acquire a new customer, and, in the size of your profits.

And, ironic or not, these two are closely tied together.

For example:

You can only afford to spend, say $250 per customer, if you can make more than that back during your average customers lifetime with your business.

At $47 a profit, and acquiring a customer at $250?

Well… ya won’t be in business long there!!

But spend $250 and make $1,000-$9,000??

Now you’re on to something.