Ferrari's first EV is called the LUCE

[nudelinks]

Why are established car companies doing their best to turn away their loyal buyers?

[DonMK]

Enzo Ferrari must be turning in his grave

[Terry]

The 12Cilindri Spider is my idea of a Ferrari not that think in the first post

I'd give my right arm for one

[TheButcher]

The 12Cilindri Spider is my idea of a Ferrari not that think in the first post

I'd give my right arm for one

How would you shift the gears without a right arm

[tacnet]

Why are established car companies doing their best to turn away their loyal buyers?

Yup. I don't know why but whenever established car companies make an EV, they try and make it look all cool and futuristic. Just take the designs that we all know and love and stick an electric motor in it !

[trafficseller]

Any car with the prancing horse badge will sell, it's simple business.

[Affman]

CAFE rules make companies go EV liek it or not.

[DeSexGuide]

What a shame this is badged a Ferrari not a KIA

[saucyadele]

Tie will tell if Ferrari fans and collectors revere it as one of the all time best models the company has produced my guess not even close it looks a terrible design even for a low end EV 4 door.

[jag]

How much will it cost?

[TheButcher]

According to this carscoops article the Luce's first year allocation of 500 or so units were sold in the first 2 months

https://www.carscoops.com/2026/07/ferra ... -sold-out/


All I can say is well done Ferrari and attribute this to a lot of rich people who I will never understand or associate as Ferrari guys.

[jag]

According to this carscoops article the Luce's first year allocation of 500 or so units were sold in the first 2 months

https://www.carscoops.com/2026/07/ferra ... -sold-out/


All I can say is well done Ferrari and attribute this to a lot of rich people who I will never understand or associate as Ferrari guys.

Limited edition cars from Ferrari always sell out fast hon.

[pokerking]

A Luce sold at auction for $40 million


"Ferrari Luce has made history, with the first production example of the marque’s first fully electric car selling for $40 million, around Dhs147 million, at RM Sotheby’s during Monterey Car Week.

The result makes it the highest-value new car ever sold at auction, surpassing the previous record set by a Ferrari Daytona SP3, which achieved $26 million in 2025. The landmark sale reflects the significance of the Luce within Ferrari’s story: not simply a new model, but a decisive step into an electric future."

https://aeworld.com/lifestyle/automotiv ... t-auction/

[pussylover]

A Luce sold at auction for $40 million


"Ferrari Luce has made history, with the first production example of the marque’s first fully electric car selling for $40 million, around Dhs147 million, at RM Sotheby’s during Monterey Car Week.

The result makes it the highest-value new car ever sold at auction, surpassing the previous record set by a Ferrari Daytona SP3, which achieved $26 million in 2025. The landmark sale reflects the significance of the Luce within Ferrari’s story: not simply a new model, but a decisive step into an electric future."

https://aeworld.com/lifestyle/automotiv ... t-auction/

Why would any one pay $40,000,000 for a car?