Toys 'R' Us, to sell sex-toys-r-us.com ihatetoysrus.com, toysrussucks.com, kinkytoysrus.com and adult-toys-r-us.com

[TheButcher]

Three great domains for any adult retailer sex-toys-r-us.com kinkytoysrus.com and adult-toys-r-us.com, but I have never been a fan of hyphenated domains, especially 2 hyphens in domains, so I'll skip those 2




https://www.yahoo.com/finance/news/toys ... nance.html

By Tom Hals

WILMINGTON, Del (Reuters) - Next month, Toys 'R' Us is putting its famous mascot, Geoffrey the Giraffe, on the auction block. Also up for sale: sex-toys-r-us.com.

The adult-oriented domain name is one of hundreds of website addresses that the bankrupt toy-store chain is looking to find a buyer for as it winds down its business and shutters 735 U.S. stores, according to court records.

Also up for sale: ihatetoysrus.com, toysrussucks.com, kinkytoysrus.com and adult-toys-r-us.com.

The company is selling its intellectual property, which includes its name, Geoffrey the Giraffe logo, and the Babies 'R' Us brand, to raise money to repay its creditors. Brand specialists said it could be one of the most valuable brands ever sold by a company going out of business.

A spokeswoman for Toys 'R' Us did not immediately respond to a request for comment.

Companies like Toys 'R' Us often register related domain names to guard against someone hijacking their brand for their own business, said Bob Phibbs, a brand specialist and chief executive of the Retail Doctor consulting firm.

"They just went crazy," said Phibbs. "I'm sure they were laughing and drinking Red Bull and then just came up with every iteration they could."

Phibbs said the long list of domain names owned by the company reveals the allure of the Toys 'R' Us brand. The company registered dozens of domain names: lodges-r-us.com, bistros-r-us.com, recipes-r-us.com, burgers-r-us.com and even cigars-r-us.com.

"It shows the power of the brand," said Phibbs. "The 'R' Us is the key to the brand, not the Toys."

None of the domain names are currently active.

(Reporting by Tom Hals in Wilmington, Delaware, Editing by Rosalba O'Brien)

[scotty]

They obviously had a lot of domains with R-us in the names from how I gather, some might be worth some buckeroos.

[bill]

did they register those names originally themselves,

or did someone else register them originally (eg ihatetoysrus.com) and then the company stole those names as trademark infringements?

https://web.archive.org/web/20090601000 ... oysrus.com

[CanadianChick]

Imagine if they had started a sex toys business for adults.That would have been so cool.

[TheButcher]

Imagine if they had started a sex toys business for adults.That would have been so cool.

They should have jumped on the online side of sales early and put more effort into it, bricks and mortar businesses with huge rents and labor costs are suffering big time now.

[Terry]

It's still not too late for them to get into the dildo and beads game

[jag]

It's still not too late for them to get into the dildo and beads game

I doubt it, they probably registered the domains so others do not get them and dilute their trade mark

[saucyadele]

The registered domains were very much to stop others infringing on their good name and trade mark.

[Nakedtruth]

What do you see happening to the toysrus domain itself?

[TheButcher]

What do you see happening to the toysrus domain itself?

Well you can't logically use it for an adult sex toys site, too many kids go to it, but who knows what they'll end up doing with it.

[DonMK]

That domain must have moire type in than many, but it's not suited for an adult site unfortunately.

[dom_trev]

That is one valuable domain name.

[killah]

Okay let's predict what will happen to that domain when the dust settles.